Now What? Brand Campaign
Now What? integrated campaign
Worked with McCann NY to launch the Now What? campaign. My team collaborated with the agency on new brand guidelines that became the throughline for all marketing.
“The circle holding the rock represents our strength and the customer-focused protection we provide.”
Social media design
Brand Guidelines
Iconography
Event space installation
Prudential is a source of stability in millions of people’s lives. We are committed to providing rock-solid solutions that prepare individuals & organizations for what comes next.
Merchandising
Email design
Social - Click image to view Instagram feed
Illustration style