Adobe MAX - Event
For 20 years Adobe has hosted the most highly anticipated event for the design community. And creativity has always been part of the DNA.
Creativity is all about perspective — so we bent, twisted, and reshaped the MAX word mark into a kinetic canvas where type moves, forms shift, and every angle reveals something new.
Perspective — both in how we see the world and how we shape it. We played with depth, dimension, and motion, while conceptually, it reflects how our own viewpoints are always shifting. The kinetic system came to life with movement and repetition creating balance, structure and harmony.
Creative Direction on the MAX design system for hundreds of assets for the conference
Video was a key component of the design system and was used on screens throughout the event space.
