Brand Campaign
The campaign literally showed people ways to live longer lives. One print ad simply told a joke because laughing regularly can add 8 years to your life.
We equipped financial advisors with a line of Live Longer products. It was an unique conversation starter about AIG Retirement Services with clients. Each item reflected the amount of years a person could add to their life with regular use. And yes, the wine was everyone’s favorite item.
AIG has a long history of financial stability. Research revealed people facing retirement were skeptical about newer financial companies and worried if they’d still be around when it was time to start receiving retirement income. So we designed a campaign giving people simple things they could do to live longer lives because with AIG, you’ll never outlive your money.