Experiential - Brand Activation
50 years from now, what will life be like for Millennials?
To find answers, Prudential joined with Kantar Futures to commission “The 80-Year-Old Millennial.” A landmark study asked 1,000 Millennials how they feel about workplace trends, economic opportunity, technological advances, and maintaining health.
Our friends at Media Monks helped bring the study to life online through an interactive aptitude test. Based on their answers, a virtual robotic 3-D arm built a tangible timeline of the future, assigning each respondent a persona to share on social media.
Event Activation Kiosk
Quiz Screen & Persona 3D Printer
On the road @ SXSW
Partnering with the Young Entrepreneur Council, an invitation-only community for entrepreneurs under the age of 45, Prudential hosted a multi-day event at their Founder’s Lounge. Bringing the #80YOM experience to life with panels and events, and interactive booths that 3D printed guests personas.
Persona tokens were redeemed at the bar for a personalized cocktail
Social post to experience it online
At the end of the digital experience people were given their 80-year-old personas
We generated persona symbols for people to post on social
People really loved the experience
