Game Day Fan Activation
Prudential sponsored the Brick City HBCU Football Classic with Grambling State vs Hampton.
Overhead view of The Yard
Routed in HBCU culture we created The Yard, here we delivered an experience to drive active engagement with Prudential onsite. Including games, a nod to Black Greek culture, photo moments, a DJ, a recruitment area, and a Blueprints to Black Wealth Lounge.
Prudential Blueprints to Black Wealth Hospitality Lounge
Games and DJ area
School spirit at The Yard
Brick City Game Day entrance
Arena signage