Global Campaign - Branded Entertainment
“Hailed as the future of American sport climbing, Kai Lightner was inspired by the Black Lives Matter movement to create his nonprofit Climbing4Change, whose goal is to make the climbing community more open and inclusive.”
“In a deeply segregated country, Prerna Dangi harnessed the power of confidence afforded by rock climbing to find her true purpose in life. Prerna founded CLAW — Climb Like A Woman — to provide other Indian women with a nurturing environment to learn the sport.”
