Major League Baseball x Adobe
MLB Opening Week sponsored by Adobe. The design system consisting of collage and hand drawn type was also used on static assets to maintain a cohesive look.
2025 MLB x Adobe launch video :30
An immersive fan experience during All-Star Week in Atlanta. As the Official Creativity Partner of MLB we helped fans make their own custom baseball jerseys choosing from a set of heat transfer patches. We filmed and edited this video in-house. Clients loved it so it ran on Adobe owned socials.
We invited Mariner’s all-star catcher, Cal Raleigh over to Adobe’s Seattle office to create his own mascot with us.
Mascot Playoffs ran during the Postseason. We generated fun mascots using Adobe Firefly and promoted 4 rounds of head to head voting on Adobe socials.
