Social
“More than 50% of TikTok users turn to the platform for financial advice. Nearly half of them don’t fact-check the advice they get.”
So we saw an opportunity to answer consumers biggest financial questions in an engaging and entertaining way. With fun, social-first content, using our expert advice to build trust and community and differentiate.
Bad Advice
Good Advice
Millennials and Gen Z turn to social media for financial info but often end up receiving bad advice from influencers. This campaign was created to debunk this.
59% of Millennials want more financial advice than they receive currently (Source: Cerulli Edge – U.S. Retail Investor Edition, 3Q 2022)
60% of our IG followers are age 25-45
Higher engagement on vertical, short-form video