7-Eleven Loyalty Program
7-Eleven wanted to launch their new rewards program focused solely around drinks. We created a digital punch card at the center of their new app to increase repeat purchases by making every 7th cup, free. It launched during March Madness with the app, 7Rewards site, #cupheads social campaign, digital placements on NCAA.com and a national TV spot.
231% rise in new registered members during the month promotion
586K app downloads with average daily downloads 227% higher than the preceding month
97% increase in likes and 54% increase in comments on Facebook