Experiential Brand Activation
Our collaboration with Droga 5 and Unit 9 on this brand activation took Best of Show honors at the FCS Awards.
The Prudential Escape Room set in the middle of Fast Company's Innovation Festival at Grand Central Station.
In this financial wellness challenge, we took people through the trials and tribulations of the next 30 years over a mere half-hour.
People weren't timed, setting this escape room apart from the classic variation. But—just like life—the faster they scraped through, the younger they retired.
Over a 1,000 people went through this maniacally condensed, light-up version of life. They solved cryptic riddles — requiring people to dance, hack and whack-a-mole through life’s milestones.
After dancing their way out of debt they had to face the challenge of escaping their parents' basement. Later, people were asked to escape “the grind”, which they’ll spend most of their lives doing on the way to retirement bliss!
Entering the workforce and got your first bonus. Will you make it rain … or make an investment?
Spy specs at the ready! Can you decode your employment benefits?
Financial Wellness panel at the Fast Company Festival
Thousands of challenges were successfully solved in the Prudential Escape Room, which required a whopping 21 carpenters for installation, and less than 21 hours to install and load in. Watching people endure what awaited them may have been the best game of all.